Effectiveness of alcohol prevention interventions based on the principles of social marketing: a systematic review
01/07/2013
Autor: M. Janssen, Meriam; et al. Fuente:Substance Abuse Treatment, Prevention, and Policy
Resumen: Alcohol education aims to increase knowledge on the harm related to alcohol, and to change attitudes and drinking behaviour. However, little (lasting) evidence has been found for alcohol education, in changing alcohol-related attitudes and behaviour. Social marketing uses marketing techniques to achieve a social or healthy goal, and can be used in alcohol education.
